One of our large jumbo mailers, this 11" x 17" mailing piece comes bi-folded into an 8.5" x 11" mailer. Designed to look and function just like a Priority Mail Snap Letter with perforated and glued edges, this mailing piece gets an 80% open rate! Utilize variable data options to include year, make and model of the target consumer's vehicle, as well a personalized URL leading to a custom mini-website with the consumer’s real name in the URL that will most definitely grab their attention!
- 11x17 Bi-Fold Snap Apart 4-Color Mailer
- 80-lb. Coated Cover Stock (Glossy Finish)
- Glued and Perforated
- U.S. Postal Priority Mail Design
- Walk Sequence Postage
Using data such as their real name, address, vehicle year, make, model and values; variable data direct mailers provide a personal experience to the consumer. Variable data can also be utilized in micro-websites, known in the industry as a PURL, which stands for personalized URL. Each PURL will include the target consumer's real name right in the website URL, variable data used on the direct mail advertising piece can also be included on each PURL. It doesn't matter if there are 1,000 target consumers or 100,000 target consumers, each person will receive a personalized URL. Variable data can be placed anywhere on your next direct mail advertising campaign.