Personalized URLs (PURLs) are also called Campaign URLs (CURLs); they are basically website URLs with the targeted consumer’s real name within the website address, i.e. http://JerryGildson.purl.tv which is a variable data feature that matches the website to a custom designed website just for the consumer. PURL addresses can also be linked to with a scannable QR Code. The website attached to the PURLs can be dynamic content, or a static website such as one that displays a micro-version of your own dealership website. PURLs can be added to any of our current direct mail examples displayed online, or we can customize them for your own layouts and our professional graphics design department will even create unique designs based on your own ideas. One of our latest responsive PURL demos can be found by clicking here.
Responsive PURL Demo: