Laminated postcard mailers are a great way to get your automotive direct mail advertising campaign noticed. A rigid glossy exterior stands out from other mailers and allows for pop-out options like a Key and a Card with custom designs. Keys or cards can be printed with a number and message that directs the consumer to come by the dealership showroom in order to find out if they have a matching number that wins a prize. A hologram scratch off is also included to reveal the matching number. An optional 20x42 Prize Board that hangs in your dealership showroom can be included as an add-on. This buy back mailer is available in two different thicknesses of 32mil or 22mil and mails as a stand-alone postcard without the need for an envelope. Complete variable data for consumer name and vehicle year, make, model and value including image of the consumer's current vehicle.
- 6" x 11" Postcard
- 4/4 Full Color Both Sides
- 22mil. or 32mil. Thickness Available
- Variable Data
- Auto Library
- Year Make and Model with Appended Values
- Standard Drop Ship Postage
- PURL Additional
- Prize Insurance Based on Prize Value
- 20 x 42 Prize Board Additional
PURLs or Personalized URLs are micro-websites that use variable data to provide a personal look and feel for visiting consumers. Each PURL is a unique web page with the consumer's name in the actual website URL. Options like PURLs are designed to capture consumer information and provide opt-in details for your sales team to make contact. They are an excellent feature to include in your automotive direct mail advertising campaign for tracking and insight into the responsiveness of your marketing. PURLs are simply one of the options available for tracking and capturing information.