The automotive direct mail industry has never seen plastic postcard mailers like these gigantic 11" x 14" self-mailing plastic postcards. They begin with an eye catching design which is support with several features that make them stand out in the mail box from other automotive direct mail advertising. Size does matter and this plastic postcard is huge! It also comes with a shiny gloss finish. Your advertising message will not be missed.
These designs include six die-cut pop-out plastic cards which can be used for numerous offers from your dealership's service center, as a bonus trade-in money card or loyalt rewards program card. A foil scratch off is included to allure target addressees to scratch and win a prize, they must present their winning number in the dealership showroom in order to collect their prize, bringing more foot traffic to your dealership. The top prize is insured for your peace of mind.
Variable data is utilized on plastic postcard mailers to create a personalized offer to the target addressee. Mailed to your dealer database or a year make model list, Kelley Blue Book -or- Black Book trade-in values are appended. A calculation is performed on the variable trade-in values to generate an offer amount. Disclaimers are included to cover the amount offered. An image of the target consumer's currently owned vehicle further personalizes your automotive direct mail message and offer.
- 11" x 14" Postcard
- 4/4 Full Color Both Sides
- Plastic Lamination
- 22mil. or 32mil. Thickness Available
- Full Variable
- Vehicle Library
- Year Make and Model List with Appended Values
- First Class Flat Rate Postage
- PURL Additional
- Prize Insurance Additional (Based on Prize Value)
- 20 x 42 Prize Board Additional
Automotive Direct Mail generates the leads all you do is sell and collect the check. Plastic postcards provide an excellent return on invesment for automotive direct mail marketing. We have several sizes available, our most popular being the 6 x 11 plastic postcard. Quotes are available upon request for any of our products.