Did you know that the majority of new homeowners are growing families with high household incomes? It’s a proven census bureau fact that over 60% of homes in the U.S. are resident homeowners that are married couples, with families. All of this data means, that by targeting your local neighborhoods with new homeowner mailing lists, you’ll find couples looking to trade in their old vehicles for newer and safer models. New homeowners also quite commonly purchase their homes with large down payments, leaving equity in their homes to assist them in purchasing a new vehicle. All of our current automotive advertising pieces found online can be custom tailored to target homeowner mailing lists, new designs can be created from scratch or simply use your own layouts.